Yesterday, without publicists, announcements, press releases, or fanfare, Jake made some news and helped make a difference.
After seeing this video for Generation Food, Jake sent them a letter to share.
Dear Friend,
We have a lot of concerns about climate change, hunger and Big Food,
it’s easy to get discouraged. That’s why I was so inspired when I saw
the trailer for Steve James’ and Raj Patel’s Generation Food Project.
The great ideas that they’re pulling together from around the world are
a light in dark times. It’s their last day of crowdsourcing – why not
chip in $5 and help them meet their goal?
I love that they’re finding amazing
stories from around the world that speak to each other. Generation Food
is more than just a film or a book, it is a community of people who
want to make lasting change, here and abroad, now and for generations to
come. Please join me in supporting
them today.
Yours,
And in doing so Jake helped them exceed their goal of $50,000 to over $60,000 yesterday.
Generation Food is about seeding "thousands of projects to feed the world!" They are creating a new book and documentary, with Steve James and Raj Patel,"telling stories from around the world, about how to fix our broken food
system."
"We
want to build a community of ideas to feed the world sustainably and
with justice in the twenty first century. We know, it feels
overwhelming. How will we grow enough to feed the 9 billion people
expected by 2050? What will we grow, and where will we grow it? With the
sweat of whose brow? Using what kinds of science and technology? How
will we make it resilient to climate change? And how will we make sure that everyone at the table gets to eat a fair share?"
Just like with New Eyes, and other causes important to him , Jake is not about using a cause to increase his celebrity, but using his celebrity to help a cause.
