Starting to PoP

Jake and PoP'in crew lead the way in next month's
The first kernel has popped now get ready cause after the first few you know it just keeps coming and coming.

But this is a great look at PoP and we are finding out and clearing up a lot of speculations associated with it.

It wasn't Bruck who picked Jake for Dastan, but director Mike Newell who approached Bruckheimer with Jake in mind. And Bruck didn't blink.

With Newell having known Jake since he was little you can see how having someone who has known you most of your life directing you could be benefit when taking a leap into the biggest chance and biggest production of your career.

"But there no getting around it, dropping a $200 m franchise on the shoulders of a sleepy-eyed 27-year old who's barely thrown a punch in his career was another massive gamble. "Yeah it is," says Newell. "But I 've known Jake since he was little and I'd seen this quality on screen. He's not like John Wayne, who's this massive block of wood. Jake - you can always see into him. He has a very soft and gentle side to him. He's an action hero made in heaven."

Jake wants to be an action hero. "That what I would love to do. I have always wanted to do this - it's like a childhood dream. ...."

So is an action hero with a gentle side the action hero of the new millennium?

There's a lot more in the article, and just like there will be much much more PoPing up too.

Next week is the Toy Convention in New York, where toy manufacturers will be unveiling the toys for stores to buy for next Christmas. Betcha there's going to be a lot of PoP, and not just the kind you drink. But it does make you wonder if there is going to be a PoP pop. Hmmm Coke or Pepsi?


Your Hollywood Business Moment:
From Deadline Hollywood:

"I can't readily recall a direct link between a seasoned producer and a top-tier management firm like this, but Management 360 and The Mark Gordon Company have formed MG/360. It also cuts down on the likelihood of management company conflicts of interest and self-dealing. The venture is designed to develop projects using 360’s talent roster and Gordon’s producing expertise. The non-exclusive arrangement will initially focus on films — they’ve got a dozen projects in mind already — but will eventually encompass TV as well. Both sides will bring projects to the partnership, but neither will dismantle existing production operations."

"Gordon and 360 partner Guymon Casady told me the arrangement is an outgrowth of good experiences that Gordon Company’s Gordon and Bryan Zuriff had with 360 managers and clients on Source Code, The Details, and 2012."

Read the rest here.

Never realized that Kiki was in a part of 360 Management's client list.


A little early Valentine. (courtesy of Engreet)


It works. A future Jake movie, and things popping up. ; )